Pioneering Agentic Commerce for
Channels and Merchants

Pioneering Agentic Commerce for
Channels and Merchants

Our Mission

We’re revolutionizing commerce by connecting channels and merchants seamlessly, enabling revenue growth and effortless expansion, while letting consumers buy at the point of inspiration

firmly.ai has empowered all channels, to monetize their platforms, while helping merchants reach new customers with zero effort—all backed by AI

Core Values

Creating Harmony

Providing equal value for both platforms and merchants


Simplicity

No effort for merchants, no hurdles for consumers




Innovation

AI and digital wallets driving the future of commerce



Executive Team

Led Global Samsung eCommerce product, growing it from $50M to $1B (20x in 5 years). Built Groupon Goods platform. Launched V1 of Windows Azure and Office365

Founder and General Partner of Conexo Ventures. Co-founder of Loop Pay, acquired by Samsung and became Samsung Pay. Former PayPal, Nokia and Gemalto BD exec. Successful fintech investor/mentor (Mobeewave sold to Apple, Roam to Ingenico)

10+ years experience building partnership GTM strategies with some of the largest SI’s & Agencies. Former VP of Agency Alliances at FAST. Prior, Agency Alliances for NA and LATAM at Salesforce via Demandware acquisition where he was Head of Partnerships for North America.

25 years of launching and scaling businesses at the intersection of media  and commerce.  Revenue leadership roles in both venture backed start-ups (WHERE Inc. - acquired by PayPal; Drizly - acquired by Uber) and global billion dollar e-commerce / media companies (PayPal, eBay, News Corp, VICE Media, Time Inc.)

Chief technical architect for Samsung global eCommerce and managed 20+ countries. Chief architect at Xome, 4C Insights, Global Scholar (ed-tech startup, acq by Scantron), Lead engineer at Drugstore.com

Sr Director of Architecture at Samsung, responsible for performance and reliability on 20+ countries. Lead engineer in Samsung Brazil, developing globally used Android solutions. Key engineer in digital circuit design reference for the Physical Layer of first Brazilian long-range LTE at CPqD

Advisors